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Technographic Data

When you are launching a product, you may be aware of the competitor’s insight using our Techgraphic data that will help you to discover more insights.

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Technographics, or technographic data, refers to the technologies and software that companies use to run their organization. Technographics can be used to segment, study, and target organizations within a market, much like the similar data types “demographics” and “firmographics”. The process of this segmentation is called “technographic segmentation”. Technographic segmentation is used to create the most in-depth technographic profile of a B2B prospect. This information can then help you match deliver supply where there’s demand. If you can spots gaps in a company’s technology stack, and your product or service is a good fit for them, you can plan timely and targeted communications.

Why is technographic data important?

Technographic, or technology buying stack information is used to represent the IT buying and selling instructions in form of data-to-charts. It also helps to understand the buyer’s data in form of data visualization using various resources. The technographic data helps to take quick action on data analysis, customers insight, buying and selling parameters, etc.

Advantages of Technographics Data?

  • Hyper-Targeted Prospecting:
    Technographics add value to your buyer’s persona, thereby making it more granular for targeting and searching for prospects that suit the ideal client profile. If your company practices Account-Based Marketing, technographic is bound to benefit you significantly.


  • High-Quality Sales Conversations:
    Sales representatives can make modifications to deliver hard-hitting pitches that will be more effective than the generic scripts. Furthermore, technographic data also offers deep insights on how to have informed and high-quality conversations with clients.


  • Improve Account-Based Marketing Campaigns:
    As discussed above, through an assessment of the current technological landscape, the R&D teams can identify various avenues of growth and expansion for the business. Upon identifying the new market opportunities, businesses can work towards developing new and innovative products or services to cater to these requirements.


  • Industrial Competitive Advantage:
    The illustration shared at the beginning of the post is rather self-explanatory in highlighting how technographic data can offer you a competitive edge in the industry. Technographics allow companies to target their competitor’s customers and to identify any major changes that can motivate any purchase.


  • Excellent Customer Retention:
    Technographic data can help customer success and sales teams identify the at-risk accounts and work with them to propose solutions that guarantee enhanced customer satisfaction. As a result, clients will continue business with your organization.

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Technology data coverage

We have covered the market including Information Technology, Computer software, Internet, Telecommunication, Computer network, Computer network & security. Our majority of clients come from IT businesses. If you are a technology company and looking for competitive technology installed base user’s information, then you are on the right page. Using our portal you can review the number of companies using a particular technology. You can search more than 40k+ technologies including IaaS, SaaS, PaaS, Storage, and ERP along with Virtualization Software getting used globally and also place a sample request for data validation and quality review.

Our Technology database covered more than 400+ tech categories and has 10k+ verified Tech vendors operating in the global market.

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Market Research

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